Growth Portfolio
SEO Lead | ClickUp
Aug 2020 - Present
Organic Traffic from 250k to 1.8M
Jeremy joined ClickUp in August 2020 as the first full-time SEO hire. Since then, total organic traffic to the ClickUp domain increased over 500%.
"Software" Strategy
Grew a software listicle strategy with 250 articles driving a total of over 200k commercial intent visitors per month.
These pages are often a prospect's first-touch experience with the brand and a drove significant percentage of ClickUp's organic signups. Articles went to bat and often outranked brands such as G2, Capterra, and Forbes.
According to Ahrefs the projected organic traffic value to these pages is over $1M.
"Template" Strategy
Developed a template listicle strategy on the blog that attributes over 100k monthly organic visitors. The unique format found success outranking authoritative brands such as Hubspot, Miro, and Indeed.
In addition, template landing pages attribute over 30k monthly organic visitors. These pages target the long-tail and many successfully rank through AI content and programmatic page generation.
Microsoft & Google Strategy
Captured search intent for people using Microsoft and Google applications to accomplish work tasks. It gave ClickUp the opportunity to position the product as a modern way of accomplishing these jobs. This strategy attributes over 150k monthly organic visitors.
Acquisition Strategy
Helped takeover a separate domain acquired to be a referring traffic source to ClickUp. Replicated a successful software listicle strategy that pushes over 20k monthly referring visitors to ClickUp and improve surround sound search visibility.
External Mentions
200% Increase in Monthly Visits: ClickUp SEO
(Source: Minuttia.com)
Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years (Source: Foundationinc.co)
From 0 to 1M Monthly Visitors Episode #37
(Source: SaaS SEO Podcast)
